Setting Intentions: On Work, Music, and Choosing Direction on Purpose

I dropped Setting Intentions on April 6. The song came out of a weird space I’ve been in lately.

I’ve been figuring out how to balance working a job and still feeling like I’m building something for myself. I’ve had moments where I’m like, I don’t know if I’m meant to work a job at all. Then I turn around and realize the job is actually giving me the space to think, create, and move toward what I actually want.

Before this, I was freelancing, and Creative Bay was mostly what people hired me for. It was tied to client work. Now it’s starting to feel more like its own thing. Less about services, more about stories, music, and how artists are actually seen.

At the same time, I’ve experienced some momentum that looks like success on paper, but doesn’t always feel like it’s in the right direction. I don’t regret any of it. It just made me pause and really think about what I’m building and where it’s actually going.

A big part of that shift came after my grandfather passed in September 2025.

Since then, I’ve been thinking a lot about legacy. Not in a big, abstract way, just in a real sense of how I’ll be remembered and what I actually contributed while I was here. And for me, it would feel off to leave without really giving myself to the thing I love most, which is music.

Setting Intentions came out of that.

It’s not a heavy song. It’s actually just fun. But for me, it’s a reset. A reminder to focus on myself and what I’m building instead of getting caught in everything else.

This year I’ve been dropping a song every month. It started off simple, just making stuff at home, not overthinking it. At some point I realized I can’t keep separating myself from my own music. If I care about artists and the work they put out, I have to stand in that too. I’m a fan of music, first. Always have been.

My favorite thing as a kid was show and tell. Bringing something in and sharing it because you thought it was cool. That’s still how I think about this. Creative Bay is just a bigger version of that. Music, stories, people, all of it.

The video for Setting Intentions came together with the team at Slate 50. It was simple, collaborative, and exactly what it needed to be. Shoutout to Mia Mitchell, Jay Clark, Marisa Valentine, Frank Xavier, and Jordan Kelly for helping bring it to life.

The goal with Creative Bay is still the same. Create a platform that actually presents artists in a real way. Not overhyped, not watered down. Just clear and honest. And for me, it’s about staying consistent. Showing up, putting the work out, and letting it build over time. Setting Intentions is part of that.